Tiago Ribero • Common Purpose

Tiago Ribero

Co-Founder

To speak to Tiago Ribero about Corporate training, accounts and billing:

[email protected] [email protected] [email protected] 07915 607723

What’s your background and how did you get started in the fitness industry?

Born and raised in London, I grew up loving sports and played football at a competitive level before pursuing a degree in Sports Science. During university, I interned with the LTA, where I fell in love with the hands-on, interpersonal aspect of strength and conditioning and coaching athletes directly. After graduating, I knew I wanted to take those same high-level performance frameworks, rigor, and technical principles and apply them to help everyday people transform their health and lives.

How would you describe your coaching style?

Highly engaged and technically hands-on. I completely invest in my members’ journeys. I’m thrilled when they hit their milestones and genuinely share their disappointments when things don’t go to plan. Effective coaching requires understanding the person’s psychology & motivations, not just the body. I also bring high energy to every session and place a strong emphasis on health literacy, making sure members understand the “how” and “why” behind their training so they have the tools to thrive long-term.

What about being a PT inspires or interests you the most?

It’s incredible to build deep, meaningful connections with so many inspiring people. Health and well-being are among the most precious things we have, and seeing someone prioritize themselves and discover how being fitter impacts their entire reality is deeply rewarding. From a leadership perspective, I’m inspired by the challenge of scaling that impact, finding ways to systematically transfer knowledge, motivation, and drive across our entire team and member community.

What achievement as a PT are you most proud of?

I’m most proud of building a team and culture that now supports over 150 members alongside our corporate wellness partnerships. We’ve managed to take the core value of personal training and make it a life-changing tool on a much larger scale.